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“His clothing was more about an outlet of expression and not necessarily a revenue stream,” he says. “It wasn’t structured like a business that practiced proficiency and scalability. It was a complete experiment from the beginning.” He adds that when he was brought on in 2009, West’s “main focus” had shifted to a Gap collaboration . “When I got there, he was on the heels of a Gap collaboration,” says the designer. “There were mood boards [at the Fairfax office] with Kanye’s inspirations and sketches of different sunglasses, pants, and tops. [He wanted to] do something

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